“Same, Same...
But Different!”
In Thailand, people use the saying “Same, Same But Different” when something is like something else, but it’s mostly different.
And it’s appropriate to use here because I am inviting you to the business event and experience of the year.
But although it may seem like an event… it is very different!
You’re invited to Beers, Bourbon, and Business LIVE 3:
Where Relationships, Underdogs, and GOATS Collide!
Come and rub shoulders with Marketing Legends, AI Innovators, and Business Game-Changers in the exotic paradise of Thailand.
Save the Date! October 7-10, 2025, in Chiang Mai, Thailand
From the desk of Trevor "ToeCracker" Crook
Dear Friend,
If you've been in business, marketing, or copywriting for any length of time, you know that being in the RIGHT room at the RIGHT time can completely transform your business and your life.
But let's be honest, most events leave you feeling disappointed and empty-handed.
You travel thousands of miles, spend thousands of dollars, and for what?
To chase speakers down hallways, hoping for a 2-minute conversation? (Or following them to the bathroom. Never do that! )
To collect business cards from people you'll never speak to again?
To sit through thinly veiled sales pitches disguised as "content"?
That's not what happens at a ToeCracker event.
When I put together the first event in 2019 to celebrate the legendary copywriter Drayton Bird's 83rd birthday in Gdansk, Poland, it was supposed to be a one-time event.
But something magical happened.
People didn't just learn… they connected.
They didn't just network… they formed lasting relationships.
They didn't just talk business… they made deals worth tens of thousands of dollars over drinks, during walks, and at our legendary parties.
They didn’t just attend an event… they shared an experience.
And they wanted more!
That’s why we're bringing that same magic to the breath taking city of Chiang Mai, Thailand. And I want YOU to be part of it.
Well, there will be even more magic because this time I have 2 partners for this event.
I’ll tell you more about them in a moment.
But first, let’s address the elephant in the room.
Why Chiang Mai, Thailand?
Why the Hell not? (But in case you need more of a "reason why" here's some copy to help you justify it logically.)
I could go on for days about why Thailand, and especially Chiang Mai, is the perfect location.
Did you know that Chiang Mai:
- Is surrounded by lush mountains and dotted with historic temples that date back over 700 years?
- Was recently ranked as one of the top digital nomad destinations in the world, attracting creative entrepreneurs from every corner of the globe?
- Offers a rare combination of adventure, nature, culture, history, food, and modern comforts that you simply won't find anywhere else?
Oh, and the Thai people are some of the friendliest people on the planet.
I could keep going, but I know you don't have the time to read everything I could write about Chiang Mai… and I certainly don't have the time to write it.
We’re all busy.
So, to cut to the chase… here are my top 3 reasons for having the event in Chiang Mai:
- The currency conversion is always in your favor. You'll get more bang for your buck!
Have you ever traveled to a country with what you thought was a huge wad of cash, only to have it decimated by the currency conversion?
Well, that doesn't happen in Thailand.
Even the weaker-performing currencies get a fair go here. (Yes, even the Aussie and Kiwi Dollars!)
Your luxury accommodations, incredible meals, and world-class experiences will cost a fraction of what you'd pay in the US, Europe, or Australia.
This means you can enjoy a 5-star experience without the 5-star price tag!
- Thailand and Chiang Mai is a place most people haven't been to. In fact, most of the speakers have never presented in Thailand before. And many of them are like me and are tired of the "same-same" events held at boring vanilla venues, in the same old locations.
And I know that attendees get "event fatigue." So, to keep things fresh, this is something that's never been done before.
Imagine discussing business breakthroughs while surrounded by ancient temples, lush tropical jungles, and a culture that dates back centuries.
This isn't just another hotel conference room… it's an experience that will stimulate your senses, boost your creativity, and open your mind to new possibilities.
- Most of all, I want you to get a small taste of my International Lifestyle. I've been roaming the globe, living life on my own terms since 2006.
Every day, people tell me how "lucky" I am to live in these amazing places. But there is no luck involved. All it takes is a simple decision.
So, when you come to Thailand for the event, I hope you get a taste of how fantastic living the International Lifestyle can be. Because it’s way easier to have an income without borders than you think.
And Chiang Mai is the perfect place to experience this lifestyle. With its vibrant digital nomad community, incredible food scene (the best Pad Thai you'll ever taste for less than $2 USD!), and laid-back atmosphere, you'll get a glimpse of what's possible when you break free from the conventional 9-5 grind.
So, now we have that out of the way…
Who Are The Relationship Makers, Underdogs,
and GOATS You'll Meet?
I approached some of the most brilliant minds in business, marketing, and copywriting to help make this event one to remember.
Rest assured, they are all people who are at the top of their game. Some you’ll know… and some you haven’t heard of.
And that’s the point.
These speakers rarely speak because they are too busy doing what they do.
So, let's start with the man who has forgotten more about marketing and copywriting in the last 10 minutes… than most people will ever learn in their entire lives.
The living legend and original GOAT…
Drayton Bird - The GodFather of all GOATS
In 2003, the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing.
Over the years he has helped sell everything from Airbus planes to Peppa Pig.
Drayton has worked with many of the world’s greatest brands.
These include; American Express, for whom he created a special course for senior executives, Audi, Bentley, British Airways, Cisco, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen. He has also worked with major advertising agencies including Y & R, JWT, FCB and Leo Burnett.
Advertising immortal David Ogilvy said this about Drayton . . .
"Drayton Bird knows more about Direct Marketing than anyone in the world... His talks are highly instructive and hilariously funny."
Drayton has spoken and taught in 54 countries for many organisations. He has also written well over 1,000 articles in publications around the world.
With two partners, he set up what became Britain’s largest direct marketing agency, which he sold to Ogilvy and Mather, where he became Vice Chairman and worldwide creative director of what is now OgilvyOne and was elected to the main Ogilvy Group Board.
His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982.
He has written 4 other marketing books, including “How to write a sales letter that sells,” now in its 3rd edition.
In 2007, he founded the European Academy of Direct and Interactive Marketing.
Drayton’s standing has long been recognised. He was one of the first eight Honorary Fellows of the Institute of Direct Marketing, and he has also been given Lifetime Achievement Awards by the Caples Organisation in New York and AWAI in Florida.
And what will Drayton Bird Speak about . . . ?
At 89 years young, whatever he darn well chooses to speak about from his 60+ years in direct response advertising and marketing!
Jason Gavranic - 8-Figure Underdog and Business Troubleshooter
Jason Gavranic is a skilled and experienced business coach and consultant with a highly regarded history in the construction industry.
When companies get into serious trouble on substantial 8 and 9 figure contracts, there's one person who consistently gets brought in to save their sorry asses and business reputation. Jason Gavranic.
He is an innovative leader who utilizes his strong people skills to develop trusting and respectful relationships with his clients.
Jason helps business owners to achieve greater profitability and to win back their time.
Pauline Longdon - The A Player Nanny GOAT and possibly part Underdog to some (they’d be wrong!)
Pauline Longdon is a Direct Response Copywriter and Copy Chief, Marketing Strategist, Best Selling Author, and Speaker.
Her journey from Army Major to elite copywriter began when a medical discharge left her fighting depression and struggling with functional illiteracy. She refused to give up and turned adversity into a source of strength.
As Copy Chief for a leading women's brand, Pauline has influenced their marketing and copy to speak "fluent female" to meet the market where they really live. The company has been constantly breaking records since she started. (They call it the “Pauline Factor.”)
Pauline was an early adopter of AI and has developed custom AI Copy Bots for her clients. These lethal tools are quietly transforming her clients' businesses, giving them a competitive edge their rivals don't even know exists.
Her collaborative approach to using AI with her elite copy skills makes her a force to be reckoned with.
Andy Greenaway - DR Marketing GOAT
Andy is an award-winning creative leader with over 40 years of experience in marketing communications.
He started his career at Ogilvy & Mather Direct (which would later become OgilvyOne). As such, his first love was Direct Marketing. He grew a passion for direct response and understood that creativity was a key ingredient for driving better sales.
Andy jumped over to the other side of the fence in 1998 and became the Executive Director of Ogilvy Advertising Singapore. He turned the agency into the most awarded advertising agency in APAC and was voted the #1 Creative Director by Campaign Brief for 6 years in a row.
Pete Devkota - eCom Goat and part Underdog
Pete Devkota holds a Bachelor's degree in Aeronautical Engineering and transitioned into Copywriting and Digital Marketing in 2013.
Since 2014, he has been deeply involved in the eCommerce industry, and in 2017, he founded Email Optimize, a Retention Marketing Agency.
Over the years, Pete has collaborated with more than 800 eCommerce and DTC brands, from budding startups to established companies featured on the INC 5000 list, and those generating up to $100 million annually, including Relaxium, Better Body Co & Popl.
His expertise has resulted in over $180 million in attributed revenue for his clients through consulting and agency work.
Scott Rewick - DM GOAT
Scott is a highly experienced digital marketing expert with over 25 years of success in building and scaling online businesses.
His track record includes founding and leading several successful companies, such as MetaReward (sold to Experian for $30M), NetBlue ($150M/year ecommerce, $40M capital raise), and NativePath ($40M health and wellness brand).
As the founder of The Digital Advisors, Scott leverages his extensive experience to help rapidly growing ecommerce brands overcome obstacles and achieve exponential growth through proven strategies and actionable insights.
Scott is a sought-after growth advisor, angel investor, and mentor.
Nik Thakorlal - The Goat of Quality Leads
Nik Thakorlal is the founder and CEO of LeadsHook, a platform designed to enhance lead generation through interactive experiences.
With over two decades of experience in both online and offline marketing, Nik has developed a nuanced understanding of consumer behavior and effective marketing strategies.
Nik has been involved in campaigns where monthly spends range from a few hundred dollars per month to ad-spends of over 8-figures per month, generating up to 200,000 leads per day!
He has worked on thousands of campaigns in every niche imaginable in over 25 countries.
And of course, there's me…
Trevor "ToeCracker" Crook - The International Lifestyle Goat
I'm known as the Crocodile Dundee of direct response copywriters.
It's a title I'm happy to have. I often have people try to impress me with their copy and the profits it's made them.
But as soon as I see their copy, I can instantly see where they are leaving money on the table.
A quick "That's not a profit! This is a profit" tweak, and they are making more money than they thought possible.
My breakthrough advertising strategies show you how you can add just one letter, one word or make just one small change which can double, triple or quadruple your response, without increasing your advertising and marketing costs.
Business owners and entrepreneurs who have applied these strategies increased their responses up to 1700% or more.
I mentor business owners and copywriters. And have had many of them become world-class and A-list copywriters, as well as “secret weapons” for 9-figure businesses.
And I do it all while living the International Lifestyle.
It's good that I mentioned Drayton first and me last because we are like bookends.
We are both blunt, brutal and we never sugar coat anything.
You'll see when you're in the room with us!
So, What Are We All Going To Talk About?
Who cares!
How many events have you ever been to where the speaker sticks to the script and talks about what you were promised?
This can be both a good thing and a bad thing.
Bad if there was one bullet point in a speaker profile that got you to travel to the event (I can guarantee that would rarely, if ever, happen!).
And good when they don’t stick to a promise they made 6 months before the event… so you don’t end up with outdated information that your competitors already know.
The fact is, all of us speakers have a deep wealth of knowledge, experience, and expertise to share, so no matter what we speak about, you'll want to listen, take notes, and get ready to implement your takeaways!
But that’s not to say these speakers will be let off the hook.
The speakers have actually told me what they will be presenting, and personally, I’ll be in the room taking notes, as if my business depends on it… because it does!
Anyway, as I get more information from the speakers, I'll share it with you.
For now, just know that I've asked the speakers to share something they've never shared before, and they've agreed.
Also, remember that we are all working copywriters, marketers, and entrepreneurs at the top of our game.
We don't only make our living by just teaching or coaching people… we are actually in the trenches doing it ourselves.
So we know what’s working right now.
And even if you've heard a little bit of the information or wisdom before (which I highly doubt)… you won't have heard it like this.
Because, This Is Where The Real Magic Happens…
Did you know when you go to a new environment, you learn more?
One of the big reasons is that you are away from the distractions and interruptions of your comfort zone.
When you attend events in your home city, state or country… you're still too close to your everyday life.
It is too tempting to check in on your business or family. (Or them to check in on you.)
People don't realize it, but not only do they rip themselves off when they do that… but they rip off all their future clients because they only get snippets of information. Not the whole picture.
The truth is, when you attend events… you need to be in the room.
And that means physically, emotionally, and mentally!
Because when you sit in the same room as these legends, something magical happens that my mate Matt Furey told me about. Our mirror neurons get activated, excited, and fired up.
Have You Heard of Those Before?
If you haven't heard about mirror neurons, they are specialized neurons that fire off and let you do what other people do. (Similar to "monkey see, monkey do.")
So, the way Matt explains it is if you're in a room with a person who has a skill you want, as their neurons fire off as they do it… your mirror neurons copy what they are doing.
As you hear how Scott Rewick scaled his businesses then sold them for tens of millions of dollars, or listen to Drayton's multi-decade experience… you'll be getting it at a way deeper level than you'll ever know.
That is why I've selected the speakers I have. They are all masters at what they do.
But as I said, this works best when you are in the room with them!
Don't Just Take My Word For It…
Here's what attendees from our previous events had to say:
"I sealed a $20,000/month deal with another attendee. This would never have happened if I hadn't been in the room!" - Entrepreneur, Gdansk, 2019
“I'm here for the knowledge, for sure, because it's phenomenal. But predominantly, I’m here for the connection and for the relationships and the power of that.” - Attendee, Gdansk 2019 and 2023
“I'm gonna go back to the drawing board and start executing on all these strategies, techniques, and principles you've taught me and the other speakers have taught me. This has been very transformative.” - Business Owner, Gdansk, 2023
“I'd lost a lot of my enthusiasm for writing copy in recent months. A lot of that has to do with physical isolation, being alone, not really having people to talk to. So getting in a room with a bunch of people who are doing the same thing, everyone's enthusiastic, has really reignited my enthusiasm. When I got back to my Airbnb last night, I sat down and wrote some copy. I sent it to a client and the energy was better than anything I've written in months.” - Attendee, Gdansk, 2023
"So, at the Gdansk event I got put up in the front of the room for a rather uncomfortable hot seat session. I had some 'homework' to do from my hotseat. So here we are a couple of months later, and it translated into $29,000 in projects plus a 'preferred provider' relationship to offer a productized service to a mastermind community I already know wants it." - Attendee, Gdansk, 2023
"Take the ideas from the speakers that resonate with you. And actually do something with them. Implement them, make them simple so you can execute them. But whatever you have to do… just do it." - Attendee, Gdansk, 2023
"Trevor introduced us to each other over beers as he felt we were a good fit for each other. He was spot on. This promises to literally DOUBLE our income within 2 years, and it's well underway now." - Entrepreneurial Couple
"You'll find Trevor does things differently, very differently. He hosts AMAZING socials, you'll get to enjoy first-class food, free-flowing drinks and the company of some ridiculously smart people, both presenters and attendees. My time is precious, so I'll be investing again this year. I want the chance to learn from the best and get results faster." - Attendee, Gdansk 2019 and 2023
“I thought that it was a great opportunity for me to meet the speakers and people. Because it's not the same when you’re just working at home every single day and just doing things on your own and in your own bubble. So it brings like new freshness into your mind and you just give yourself a little bit of a kick in the ass like Trevor says. So that was one of the main reasons I wanted to come here.” - Attendee, Gdansk, 2023
"I implemented just ONE idea Trevor mentioned on stage, which I had forgotten about. That night, I emailed that ONE idea to my list. By the time I woke up the next morning, that email generated $11,738 which paid for my entire trip. It covered my investment in the event, my airfares and hotel with approx. $5,000 profit as well." - Australian Entrepreneur, Gdansk, 2019
*I’ve hidden the names to protect the identity of these people. Confidentiality is important to me… I don’t kiss and tell. But here’s one I’ll proudly share openly, from the great GOAT himself…
“This is the second time I've attended one of his ‘bashs’ and that's the only way I could describe it. He gets the best speakers, he finds the best restaurants, he fills me up with the best wines, and I come away instructed. It's amazing, isn't it, to think that at my age I could still learn something.” - Drayton Bird, Gdansk, 2023 and 2019
Remember, this is the man who has forgotten more about copywriting and marketing in the last 10 minutes… than most people ever learn in an entire lifetime.
So, What's The Deal?
I'm glad you asked!
My Partners, and I… oh, I had better introduce them to you.
After 2 successful Beers and Bourbon and Business events in Gdansk, Poland… I realized how hectic and stressful they can be to organize.
I had 2 people who kept offering me help. But I’d tell them I had everything under control.
And although I did… the more I thought about it, the more I thought how great it would be to have partners to help carry some of the load.
So I approached my long-time friends, Pauline Longdon and Rae Brent, to join forces with me.
And they said, “YES!”
Pauline brings years of industry experience, unique creativity (wait until you see how you’ll receive your ticket!), and high-level connections.
And Rae brings her military precision, discipline, and organizational abilities.
With the three of us together… we bring the “Thunder from Down Under!”
So you’d better buckle up!
Who Let The Aussies Out?
Everything started to come together quickly.
The speakers were all “Hell YES!” keen. So we locked them in.
Then we started to drop a few posts around social media to see if there was much interest.
I also reached out to my true-believers who had come to my previous 2 events in Gdansk, Poland.
And the response was exactly what I was expecting.
They all wanted to come and impatiently waited for me to lock in the date.
So, the dates we locked in are October 7-10, 2025.
And even before this letter was released, we had people begging us to take their money (which we did gladly… of course).
They bought their tickets without a sales letter and without knowing what the entire deal was.
So, after working out the price for them, I'll share it with you too.
Obviously, we wanted to keep this as affordable as we possibly could, while keeping the quality of the event high.
And realistically, considering the speakers and the doses of dopamine they'll be dishing out… we could easily charge at least $10,000 just for a basic ticket.
We could also cap it at a small, intimate number to keep it exclusive, and we'd be full within a few days.
But because this is a legacy event and the absolute last time we’ll see Drayton speak in person (he is 89, after all!) ... I want as many people to come and hear him and these great speakers.
And because this event is so special… we couldn’t have it at just any old, tired venue.
In my mind, there’s only one place in the whole of Chiang Mai that is worthy of an event like this.
It’s a 5-Star Hotel that will absolutely blow your mind!
Even if you don’t stay there… you are treated like a VIP!
I’d actually urge you to stay there while you’re at the event, at least. But I need to warn you… you may never be able to look at a hotel the same again!
But the venue won’t be revealed until you buy your ticket.
So, to secure your ticket, your investment is just $4000 USD (Don’t try to pay in Thai Baht! Save those for when you’re in Thailand.)
Here’s what you'll get:
- Access to all the sessions on the 8th-9th of October 2025 (There are no concurrent talks that distract you or make you choose between speakers)
- Access to the Relationship Day, 10th October 2025 (This will be a day of building lasting memories, friendships, and business relationships)
- Tasty, healthy food, coffee, tea, and drinks to keep you hydrated. Plus, there's a delicious buffet lunch on 8-9 October, 2025 (You won’t go hungry!)
- Access to our exclusive online community before and after the event to maximize your networking opportunities (Connect with people before the event and do business together)
And because what kind of a marketer would I be if I didn’t add a few bonuses as well, here's…
BONUS ONE:
Seafood BBQ and International Buffet Night on 10 October 2025
After investing your day building relationships with other attendees and the speakers, we will all meet for a special dinner to wrap up the event.
We all know the best networking is done over dinner and drinks, so at my events, the top-notch drinks flow like Niagara Falls for four hours! Whether it’s coffee, beers, bourbon, vino, sparkling water, diet coke, or anything else… we’ve got you covered.
BONUS TWO:
Meet and Greet Wine Function on the 7th of October (7.30 pm to 9.30 pm)
Delicious and authentic Italian food plus 2 hours of free-flowing wine. Plus non-alcoholic drinks, obviously.
This is the perfect start to meeting other attendees, meeting the speakers, and forming relationships.
FREE for the first 30 people ($150 per person after that).
ALL this for only $4,000 USD.
Of course, if you want to bring a partner (business or personal) then we can help you there.
Contact me directly as we have limited options available.
NOTE: The partner must be your actual business partner (or significant other, if personal. Not simply 2 people looking to get a special offer to save a few bucks.)
Early Bird Special… EXPIRED!
When you sign up before the 7th September 2025, we are happy to offer you finance of 4 easy payments.
My partners and I are so confident this is the RIGHT room at the RIGHT live event for you to be in.
We are happy to offer you the choice to finance it over 4 monthly payments of $1150 each.
This means your final payment isn't due until after the event finishes.
Crazy huh?
We trust you.
But this is not a subscription you can cancel anytime.
We're putting you on the honor system and trust you'll be happy to send us the $1150 each month until it's paid in full.
But I wouldn't wait until September 7th to get your ticket.
Excitement is building. The speakers are about to let their lists know. And the room can only fit in 40 people, and once it's full, it's full.
Don't risk missing out.
Get Your Ticket Now…
But BEFORE you reserve your place...
FIRST 12 ONLY!
We have a very special, extremely limited, 'once in a lifetime' opportunity for you.
Because I have seen and experienced the power of connecting around a table, I have organized something very special.
There will be an exclusive VIP Speaker Dinner with Drayton Bird, Pauline Longdon, and Trevor "ToeCracker" Crook.
This is a rare opportunity to have dinner with Drayton Bird, who at 89 years young, is coming out of retirement for the very last time.
This is a very intimate dinner with just 12 attendees and all of the speakers.
The VIP upgrade is just $1,000 per person.
This will be held on the evening of October 8th, 2025, at a special venue in Chiang Mai.
(We had similar dinners at my previous events, and there was serious FOMO from the people who missed out. So my best advice is… be quick and don’t miss out.)
So What’s So Special About This Dinner?
I have had LOTS of excellent VIP dinners, washed down with excellent wine, told lots of funny stories - and given lots of advice in the process.
At the end of the seminar's first day, myself and Pauline and Rae, are taking the speakers out to a special dinner at our favorite restaurant in Chiang Mai.
(And we’ll be taking the first 12 attendees who choose the VIP Dinner option and pay in full, as an added bonus, too.)
It's going to be an absolute blast, It will be a fun, informal evening full of chat and laughter. Just the way I like it.
But there'll also be plenty of time to talk about your business. I’ll reveal some of my own classic cock ups and everything in between.
Everyone at the dinner gets to share ‘war stories’.
And, of course, we will be footing the bill.
⚠️ UPDATE: VIP spots Sold Out
Now, if you're still sitting there wondering if this event is right for you. Here's some help to get you off the fence…
As a VIP, we are also giving you…
Hot Seat Advice On Your Business
Would you like to have your business or creative problems reviewed by myself, Pauline, Rae, and some of the speakers?
At the last event, we did a couple of Hot Seats live.
However, if you’re one of the 12 VIPs, your hot seat will be done via Zoom, up to 6 months after the event ends.
This allows you time to really think about what you want OUR help with.
Here’s what one previous attendee had to say about their Hot Seat…
“So, back at the Gdansk event, I got put up in the front of the room for a rather uncomfortable hot seat session. I had some ‘homework’ to do from my hot seat.
So here we are a couple of months later, and it translated into $29,000 in projects plus a ‘preferred provider’ relationship.”
At a Hot Seat, you tell everyone what you want advice on. It could be your marketing and business, or even personal challenges.
We give our views and make suggestions, usually with specific, practical, tested ideas on how to increase sales and profits.
Hot Seats are a highly effective business and personal growth tool. You get practical advice based on real experience.
There’s hardly any kind of business we have not been involved in collectively.
This will not be just theory. Not trivial bullshit. It will be the real thing based on our own successes and failures all over the world.
And there will be Extra, Exclusive Bonuses!
Those will be a surprise. You will not know what they are until the event.
So you’ll just need to wait, just like you do at Christmas.
And you get all this for a measly $1000 on top of your regular ticket.
So just to recap…
If you are fast enough and lucky enough to get a VIP ticket, you’ll get:
1. Hot seat advice on your business
2. Dinner with me, Pauline, Rae, Drayton Bird, and all of the Speakers.
3. Extra, exclusive bonuses which are arguably Priceless.
But I need to warn you, this event is not for everyone!
You Should Definitely Stay Home If…
-
You're a FIGJAMer! (This is an Aussie term for someone who is "Fuck I'm Good Just Ask Me")
These individuals are under the misguided idea that they have nothing left to learn. If they do "grace people with their presence" at events, you'll spot them a mile away.
Their egos are as big as the Chao Phraya River, and their personalities are as toxic as a cobra's venom.
They will intentionally try to get the attention on them, and they often disagree with the speakers just for the sake of it.
And they often think they are too big for the room. But here's the cold, hard truth… unless they are more experienced than Drayton Bird, they need to be in that room just like everyone else.
Please, do us all a favor… if you're a FIGJAMmer, stay home!
-
You Think It's Too Expensive or Can't Spare The Time
The funniest part is, this person will happily spend money on Netflix so they can binge-watch the latest series… they'll eat takeout… and they don't think twice about spending time doing things that give them a brief and fleeting moment of pleasure before it's gone forever.
But ask them to invest some money or time on their skills or career… and they scream like you've stabbed them!
So, if you have no time or money to attend the event, this is the very reason you need to do everything you can to come.
Here's a "ToeCracker" truth bomb for you… you're not investing in us, you're investing in you. And if you think you're such a bad investment… stay home!
-
Your Partner Said "No!"
Seriously, if you call yourself a business owner, entrepreneur, or marketer and you can't sell the idea of you going to an event where you'll rub shoulders with industry legends, to your partner… then you need to hand in your badge!
I have added in the Partner price to help you get over this objection.
Because I know the best way to convince someone, especially a partner, is to involve them. So show them what you do and get them excited!
But let's be honest… your partner isn't the problem, you are! And if you need to use them as an excuse… you're better off staying at home.
-
You Think You Can Learn The Same Stuff From Your Gurus Who Might Be At The Event
I have nothing against gurus. In fact, I'm friends with many of them. But there is something you should know…
You've probably heard the old (now often argued about) saying that "you only retain 10% of what you read and 20% of what you hear."
Now I don't want you to get caught up on the percentages, because that's not what's important.
What is important is… even if your guru is a great note taker, they are only retaining a small percentage of what they experience.
And then they pass on that small percentage to you.
The worst part is… it probably isn't the percentage you would have got yourself.
So, if you're happy to get an ultra-diluted version of what was actually said… stay at home and enjoy your blissful ignorance.
And remember what I said about mirror neurones!
Now, if you can't find yourself on the list above, then you're probably on the next list…
You Should Definitely Come To The Event If…
- You're serious about boosting your business, marketing, or copywriting career
- You know how important it is to get out of your "comfort" zone
- You want to level up your skills by using the closely guarded secrets of the Industry Elite
- You have an adventurous spirit and like to experience new things
- The idea of rubbing shoulders with Marketing Legends, AI Innovators, and Business Game-Changers excites you
- You know the best investment you'll ever make is the one you make in yourself
- You know this is a once-in-a-lifetime event, and you just have to be there!
- You want to hang out with your peers and industry greats… and attend the business event of the year!
Hopefully, you're on the last list.
If you are, it’s time to secure your ticket now…
You Can Only Choose One
It's time to choose, and the way I see it, you have 2 options.
Option 1:
You can turn your back on the opportunity to attend this watershed event.
You'll do what you've always done and get the results you've always got.
You can keep listening to the false prophets (with the false profits) on social media… and self-medicating with Netflix binges to numb the disappointment and to silence the "it should be me" voice screaming in your head!
You can continue to eat at the kids' table in the business world.
Playing a small game and only managing to scrape by.
Wondering when it’s going to be your turn.
And if that's the way you want your life to be… then so be it.
Because you know what… mediocrity suits some people.
But if it doesn't suit you, then maybe option 2 is more your style…
Option 2:
You push the orange "Secure My Spot Now" button.
And when you do, you'll:
Claim your rightful place at the adult's table of the business world.
You’ll declare to yourself and the world that it’s your turn!
Join the industry elite at this never-to-be-repeated event.
Have unprecedented access to speakers who are usually so busy working and making money in the dark that they rarely speak.
Make connections with some of the smartest and dynamic people in the industry.
Experience the magic of Chiang Mai.
A city where ancient traditions meet modern innovation, creating the perfect backdrop for business breakthroughs.
But most of all, you'll be a part of history as we bring together some of the greatest minds in marketing, AI, and business in the breath taking city of Chiang Mai, Thailand.
Secure your ticket now!
Remember… don't wait around for the "next one" because it's probably not going to happen. (And if there is another event, it won’t be the same speakers. This is the LAST time Drayton is coming out of retirement.)
The fact that all these speakers could come together at the same time for this event is nothing short of a miracle.
It will not happen again.
⏰ DEADLINE: Early Bird option expired
What If My Partner Wants To Join Me?
Great question. I'm glad you asked.
1. Your partner must be your actual business partner (or significant other, if personal. And not simply 2 people looking to get a special offer to save a few bucks.)
2. Reach out to me to organise a special payment link.
But As Good As This Lineup Is,
There's Still Something Missing…
Right now, we have the speakers, the venue, and the only thing we are missing is you.
And I can't make you push that orange button… only you can do that.
One last thing…
I know Thailand is a long way away for most people, but…
I WOULD FLY 5,000 MILES. AND I WOULD FLY 5,000 MORE!
Actually, sometimes it was a lot more.
Especially when I still lived down under like Pauline and Rae.
In just 11 months, I made 10 trips from Australia and 3 trips to London to attend and speak at live events.
Why?
Success leaves clues!
It's obviously no secret to savvy entrepreneurs and business owners who completely understand the enormous impact and leverage of being at live events.
It's where deals get done.
It's where strong relationships get formed.
It's where JV's and partnerships get done.
It's where the BIGGEST BREAKTHROUGHS happen.
It's where one introduction can absolutely change your business and your life FAST.
And you do not get ANY of that sitting on your ass at home or 'attending' a virtual event.
As James Schramko likes to say:
“If you’re not willing to get out there and meet people, then you’re probably never going to get to $100,000 per month.”
So, go ahead and get yourself to Thailand and you’ll be well rewarded.
Secure your spot now.
Don't make me "ToeCrack" your ass!
Get your ticket now while you have this letter open!
And I'll see you in Chiang Mai in October.
"Dedicated to kicking your ass until you succeed."
Warmly
ToeCracker
Trevor "ToeCracker" Crook
P.S. Where will you be on October 7-10, 2025? Will you be doing what you've always done and getting the same results you always get?
Or will you be in Chiang Mai, Thailand, at a luxury 5-Star Hotel, rubbing shoulders with; Marketing Legends, AI Innovators, and Business Game-Changers as we create the RIGHT room at the RIGHT event?
And you’ll have an advantage over your competitors.
And that makes it all worth it. See you in October.
P.P.S. The list of distinguished guests is as impressive as the speaker list. This will be a unique opportunity for you to rub shoulders and network with the industry elite. You won't get this opportunity again!
P.P.P.S. Back in 2019, some people did a “silly” thing with the Bird’s 83rd Birthday Bash in Gdansk. They said they’d wait until the next one.
But the problem is… people like Drayton are not getting any younger. And there almost wasn’t a “next one.” When I tried to do another event in 2020… “Rona” kept stopping it, until 2023.
So by then, many attendees and speakers couldn’t attend. They missed out big time, and they are living with the consequences of their decision. I don’t want you to miss out like they did.
So, I want you to ask yourself a simple question…
When people talk about this event in the future (and they will!) … will you be happy with your decision, or will you regret it?
Click the picture below to live without any ragrets!
